After Dark Fashions
'There are thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging fairly for its services. It is time to figure out a better, fairer way.' Chapter one This hands-on book discusses all the elements of Catherine Wiersema's top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard's Landscape Institute and the Boston Architectural Center over the past 15 years. Richly illustrated with lessons learned and war stories from her own and others' practical experiences, the book is a step-by-step guide to building a profitable, client-focused business. Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their services, and above all, manage the multiple phases of happy client relationships. About the Author: This book is the culmination of Catherine's career as landscape designer and educator. For many years, her sought-after design/build practice - Boussard Garden Design - focused on large residential properties. With her professional practice course she addressed a big void in the curriculum for landscape designers - how to build a profitable business. She is a recipient of the Harvard Landscape Institute's Distinguished Faculty award and has been an acclaimed lecturer at numerous conferences including those of the Association of Professional Landscape Designers. Catherine is a graduate of Radcliffe's Program in Landscape Design, is APLD-certified, and holds an MBA. Her earlier career was in marketing/sales in the corporate world and as associate professor of marketing and strategy.
Dr W J Jenkins In 1977 when the Sheffield Transfusion Centre took delivery of the first GROUPAMATIC blood grouping machine in the UK it was equipped with a sample identification system involving complicated and expensive disposable punched cards. In fact, the cards were so expensive that Dr Wagstaff was unable to find the revenue to support the system. A year later, when Brentwood took delivery of a GROUPAMATIC, we were faced with the same problem, but by chance we heard that KONTRON was developing a laser scanning system for bar code labels and we were able to have our machine modified. Subsequently the Sheffield machine was altered to take the bar code scanner. At about the same time the Bristol Centre was helping TECHNICON with the development of the AUTO GROUPER C-16, and fortunately they decided on a laser reader of the same type for bar code identification. Thus there were three centres with the capability for reading bar codes on blood grouping machines and it became necessary to find someone to produce the bar code labels. There was only on~ printer in the UK who could produce labels to the required specification. To cut the costs of printing, and in the hope of avoiding a wide variation in codes, I invited representatives of centres interested in the problem to a meeting, where we set up what we called the Group of Six. This later became an official Working Party of the Regional Transfusion Directors.
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After Dark Fashions